# Jacob Prall

Developer Experience | GTM | Engineering  
319.320.2965 | [jacob.prall@pm.me](mailto:jacob.prall@pm.me) | [LinkedIn](https://www.linkedin.com/in/jacob-prall-01abb867/) | [GitHub](http://github.com/jacobprall) | SF, CA

### Experience

**Snowflake** | Senior Program Manager | *AI Data Cloud* | 2025-Present

* Created the open-source [AI-ready Data Framework and agent](https://github.com/Snowflake-Labs/ai-ready-data), giving developers and customers a practical system for assessing and improving AI readiness. Delivered talks on the framework, including an Open Data Science East conference keynote.
* Created and orchestrated product adoption campaigns, developing content strategy and publishing guides, templates, and other developer materials that enabled data teams to accelerate successful adoption of Snowflake AI products.

**Oso** | Developer GTM Consultant | *Authorization-as-a-service* | 2025

* Led repositioning and homepage redesign with persona-driven messaging, sharpening technical buyer alignment across core developer and AI startup audiences.  
* Designed a new documentation information architecture and audited/reworked content site-wide, migrating to Mintlify, improving readability, discoverability, and overall developer experience across the docs journey for humans and agents.

**SQLite Cloud** | Developer GTM Consultant, Head of Product | *Data platform for edge AI* | 2024-2025

* Built a global Technical Advisory Board spanning IoT, mobile, and ML engineers, then ran discovery interviews that directly reshaped product architecture and roadmap priorities towards a local-first AI platform.  
* Implemented an end-to-end analytics stack, enabling funnel instrumentation and ongoing growth experiments from awareness through activation.  
* Contributed to API design, documentation, and SDK development, increasing user activation 3x and reducing average time-to-value from 1+ day to \~5 minutes.  
* Led end-to-end product engineering and developer experience execution across frontend, docs, and onboarding while managing a distributed team of engineers, DevRel interns, and UX/UI designers.

**Datable** | Developer GTM Consultant | *Real-time observability ETL pipeline* | 2024-2025

* Led a full repositioning toward enterprise SecOps, building a positioning and content strategy that generated the company's first enterprise SQLs within 2 weeks of launch and secured a new cybersecurity partnership.  
* Built a competitive analysis program with technical battle cards and value propositions that doubled demo-to-POC conversion and shortened the sales cycle by 2 weeks.

**Airbyte** | Senior Developer Advocate | *Open source data movement platform* | 2023 - 2024

* Designed and executed a PostgreSQL ecosystem content strategy that reached #1 on Hacker News and expanded Airbyte's visibility with the data engineering community.  
* Built and managed a community writer program of 20+ technical contributors, driving 150% QoQ organic blog traffic growth and strengthening Airbyte's position in open-source data integration.

**Single Origin** | Software Engineer | *Semantic Management (SQL) Platform* | 2022-2023

* Built and maintained scalable Java microservices on Kubernetes, delivering performance optimizations that reduced query latency by \~50%.  
* Redesigned application architecture using React Query and gRPC APIs, cutting customer onboarding time from 20+ minutes to under 5 minutes.  
* Supported technical content and solution positioning for enterprise data platform buyers, helping secure meetings with Fortune 500 data leaders and contributing to the company's first enterprise contract.

**Timescale** | Developer Education Team Lead | *Time-Series Database* | 2020 - 2022

* Launched the annual "State of Postgres" survey, engaging 1,600+ developers worldwide and producing findings cited by industry analysts.  
* Led development of the Timescale Forum and supported development of documentation platform, improving the open-source-to-cloud conversion path and driving gains in user sign-ups.